MRANG Glossary- Gemma

Media Language-

 

Media language is the way in which the meaning of a media text is conveyed to the audience. This can be conveyed in 4 ways,

Camera Work such as Angles, movement, Shot Sizes.

Sound such as Foleys, Diegetic/Non Diegetic, On/Off  Screen

Mise En Scene such as Costume, Facial Expressions, Body Language, Setting

Editing such as the 180 Rule, Match on Action, Transitions, Pace

Theorists also are included within Media Language such as Bathes Action and Enigma codes, and Altman's Syntactic and Semantic Codes

Representation-

In media representation is how an individual or group is portrayed to the audience, this can be shown in a negative or positive way. Representation can be exposed to us via, TV programmes, films, adverts, the news and magazines. Representation can be followed via stereotypes in media which is most common as it’s easy for the audience to follow but sometimes representation shown can be un-stereotypical which I like as it makes the audience think more into what they are seeing or hearing.

Audience-

The audience is who has access to media content, there are two types of audiences. Mass Audience where a large audience is targeted at and the media content is more popular such as soaps and Hollywood films, Niche Audiences are also targeted but at a much smaller scale where the target audience have an interest and the media content is meeting their interests

Narrative

Narrative is the media term for telling a story to the audience. The narrative is put together in a certain way to develop the story for the audience and letting them see what the director wants them to see when relevant. The narrative can be in a linear structure where it flows from beginning to end or it can be non-linear where in the editing process flashbacks, parallel editing and cross cutting occurs.

The Theories that are included in Narrative are :

• Todorov's 5 stages process
• Bordwell and Thompson's Plot and story difference
• Barthes' Action and Enigma codes
• Propps' Morphology of the Folk Tale
• Volger's The Hero's Journey
• Levi-Strauss' Binary Oppositions

Genre-

Genre is a category where media products normally fit into. This is because the products have similar characteristics and conventions for that genre, such as horror will have blood, knifes and tense music where as a comedy has sarcasm, bright colours and props. Occasionally a film won’t fit one genre category, this is known as a hybrid.

Theories that are included in genre are: Altman's semantic and syntactic codes, and Neale's repetition and variation.