What is LWL and who reads it?

What is Little White Lies?

• Little White Lies is an internationally-distributed film magazine.
• It is published six times a year and features reviews, drawings, adverts and photos on a wide range of upcoming films.
• It is based on a feature film, often shown on the front cover of the magazine.
• The film is split into three parts; the lead review, a series of feature articles and the reviews section, which includes interviews with directors and cast of the latest movies.

• A three part ranking system is used to rate each film. The categories are Anticipation, Enjoyment and In Retrospect.
• This magazine is described by The Guardian as being 'the best-designed film on the shelf''.
• TCO (The Church of London) are the publishers of this magazine. They have also published the DIY culture magazine Huck Magazine.
• An online order of the magazine would cost £6, whilst a subscription of 6 copies would cost £29-£33 depending on your method of payment.

Who reads it?

• We are led to believe the target audience for this magazine would be film lovers. It also may appeal to art lovers as there are many demonstrations of artwork inside this magazine.
• The image below is of a Reader Survey taken by TCO. The results were taken from 250 UK readers.

• You can see that 51% of this magazines demographic are 25-35 year olds. This demographic is working people.
• We refined this further to find out that the majority of its readers earn £0-£20k and work in the media industry.