Final Short Film Poster

After some small changes to the poster that we created using features from all of our drafts, here is our final Short Film Poster.

Our Short Film Poster

OUR FINAL LITTLE WHITE LIES REVIEW

What are the Conventions of Little White Lies

Each page follows the same convention for each review this includes:

• One review on each page
• There are 3 columns for the review with approximately 450 words
• The last column finishes half way down the page with a rating system at the end the paragraph
• Between 5-7 Paragraphs
• The measurements, fonts, sizes and titles are all the same on each review
• An Image at the top of the page
• The title, and the credits are centred
• The page number is also centred and has three digits, i.e 058
• The main text is justified to the left and right
• The rating system is justified to the left
• The first letter of the review is a drop capital approximately 3 lines down
• The word ‘REVIEW’ is on 90◦ degree angle

When creating my review I will look at the conventions and make sure each is included to match the review style from little white lies as these conventions are repeated for each review.

Testing InDesign for LWL Review

I used InDesign to create a test document that would matches the same style, measurements and fonts of the Reviews in Little White Lies.

I just used a random picture from a random film to fill in the blanks and inserted test text to test the sizes and fonts.

We will use exactly the same style for our own film review as it matches the style conventions used in LWL, this is so that it fits with the rest of the magazine as if our review could actually be published.

I just haven't yet put in the lines inbetween the ratings; but these will be exactly central between each one, nor have I included 'REVIEWS' at the side of the page stating what section this page is from.

Here is the outcome of my test:

 

I think this looks very similar, if not exact to what the reviews look like that come directly from LWL.

Here's what a review from LWL looks like, that has been done by the magazine itself:

Film Poster Initial Planning

Here are some of the images I have used in my draft film poster:

Initial Poster Draft

 

My Decisions 

 

I have chosen to use a blank YouTube page as my background and to place a colourful, naive looking image where the video would be. I have followed the conventions of a film poster by having a large title, which I have positioned centrally. I also have used a Production and Credit Block at the bottom of my poster, indicating the directors, character names and actors, editors, sound technicians and where the film is set. I have also used a laurel in the top left hand corner of my poster which states the awards this film has won, this is also a convention of a film poster.

Initial Drafts of Film Poster

I created three separate drafts for possible final ideas for our film poster...

DRAFT 1:

• This version is landscape to accommodate for the fact that the youtube screen best fits in landscape.
• The credit block has space at the very bottom of the page, but I'd make it fit in line with the edge of the YouTube screen.
• The review quotes and stars to the left could swap sides with the award wreaths to the right.
• I would design a better award wreath and choose something appropriate to be written inside them.
• The title's font matches the font used in the film, but colour should change, undecided on this yet.

DRAFT 2:

 

 

 DRAFT 3:

 

Initial Poster Draft Gemma

In the blank space in the bottom right corner I would place an image of the two characters from the short film.

I have followed conventions of a film poster by:

• having my title as the largest piece of text
• Including a website 
• Includes a Production Block
• Has awards shown
• Mentions other films

What are the style conventions of LWL?

What are the style conventions of Little White Lies?

• Each review is in great depth and gives us a very brief insight into what the film is about.
• Each review will praise and/or criticise each film, giving their views and opinions on the movie.
• The language is very sophisticated and each writer gives us a brief description of the director's previous work and whether this film stood from the others.

• Each review has a varied number of paragraphs. Some have up to 7, whilst others are much shorter at 5 paragraphs.
• The review also contains some historical and cultural context to the film, such as how this film came about.

 

What are the layout conventions of LWL?

What are the layout conventions of Little White Lies?

• Each review is a single page with the main image in a fixed position at the top.
• The review is split into 3 columns with the final one rating each film out of 5, under the titles Anticipation, Enjoyment, In Retrospect.
• The title has the largest font and is a different colour to the text in the review.

• The first letter of the review is in enlarged, bold, and is the height of 3 or 4 lines. It is also, as seen above, the same colour as the title.

What is LWL and who reads it?

What is Little White Lies?

• Little White Lies is an internationally-distributed film magazine.
• It is published six times a year and features reviews, drawings, adverts and photos on a wide range of upcoming films.
• It is based on a feature film, often shown on the front cover of the magazine.
• The film is split into three parts; the lead review, a series of feature articles and the reviews section, which includes interviews with directors and cast of the latest movies.

• A three part ranking system is used to rate each film. The categories are Anticipation, Enjoyment and In Retrospect.
• This magazine is described by The Guardian as being 'the best-designed film on the shelf''.
• TCO (The Church of London) are the publishers of this magazine. They have also published the DIY culture magazine Huck Magazine.
• An online order of the magazine would cost £6, whilst a subscription of 6 copies would cost £29-£33 depending on your method of payment.

Who reads it?

• We are led to believe the target audience for this magazine would be film lovers. It also may appeal to art lovers as there are many demonstrations of artwork inside this magazine.
• The image below is of a Reader Survey taken by TCO. The results were taken from 250 UK readers.

• You can see that 51% of this magazines demographic are 25-35 year olds. This demographic is working people.
• We refined this further to find out that the majority of its readers earn £0-£20k and work in the media industry.